My Projects
As a professional with extensive experience in field marketing and account-based marketing, I have worked on various projects throughout my career. Each project has taught me valuable skills and helped me grow as a marketer. Here are some examples of my work:
PRIORITY ACCOUNTS
My Role: ABM Leader
In this project, I led the team to create a new national ABM program to engage decision makers at key accounts. We developed and executed personalized campaigns across multiple channels resulting in a 30% increase in engagement, 8% increase in funnel and 30% improvement in sales activity.
BRIGHT FUTURE/SOUND FUTURE
My Role: Marketing Leader
In this project, I pioneered and executed two sales programs that resulted in the Central Region leading the nation in Edge and equipment sales. Because of these programs, the region was the only region to consistently achieve monthly sales targets, boasting a perfect record of 9 out of 9 months full sales attainment.
1:FEW EVENT
My Role: Field Marketer
As a field marketer, I spearheaded a successful golf sponsorship initiative in collaboration with a prominent sporting goods store, aimed at strengthening our partnership with this valued customer. Additionally, we extended invitations to key accounts, leveraging the event as a networking opportunity. This strategic move facilitated fruitful meetings, identified new opportunities, and ultimately drove increased sales. Through effective relationship-building and strategic event planning, we not only deepened our existing connections but also expanded our business horizons.
1:FEW EVENT
My Role: Field Marketer
As a Field Marketing Manager, I orchestrated several highly successful 1:few executive dinner events that left lasting impressions on the prominent area CIOs in attendance. With each event held at a local prestigious restaurant, the evenings were designed to foster meaningful connections in an intimate setting. The ambiance was elevated as guests were treated to a delightful family-style meal. Adding to the exclusivity, the chef himself would visit the table, sharing insights into his culinary creations and, at one event, even divulging one of his coveted recipes. The events' impacts extended beyond the culinary experiences, as they paved the way for fruitful conversations and relationships. The ultimate measure of success came with the outcomes: securing meetings with each of the attending CIOs, solidifying valuable connections and opportunities for future business.
COMPANY REBRAND
My Role: Marketing Leader
During a company rebrand, I played a pivotal role as a Field Marketing leader, spearheading a project crucial to the successful transition. Tasked with defining, developing, and executing the project plan for the rollout of the rebrand to field marketing and sales teams on the launch day, I meticulously crafted a comprehensive strategy. This involved creating a detailed project plan outlining key milestones and deliverables, including activation session meetings, internal email communications, and clear instructions for sales teams regarding customer outreach and social media engagement. The success of the rebrand hinged significantly on the effectiveness of this project, and I am proud to say that it was immensely successful, seamlessly guiding the company through the transition and ensuring widespread adoption of the new brand identity across all channels.
