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My Experience

Experience

2020 - 2023

Sr. Manager, Field Marketing & Segment Strategy

Lumen

St. Louis, Missouri

  • Designed and executed an ABX strategy targeting select enterprise accounts resulting in sales funnel growth 8% faster than enterprise accounts not in the ABX program.

  • Increased sales activity against ABX accounts by over 30%.

  • Pioneered and executed innovative sales programs, propelling the Central Region to lead the nation in Edge and equipment sales, establishing the Central Region as the sole region to consistently achieve monthly sales targets, boasting a perfect record of 9 out of 9 months through tight partnership with Sales and Customer Success.

  • Created and directed field marketing strategies and national marketing programs that improved brand awareness, generated demand and grew funnel.

  • Effectively led a team of Field Marketing Managers to drive new sales and customer retention nationally in the enterprise space through account-based marketing (ABM) strategy.

  • Through innovative events and campaigns, drove funnel growth and new business with returns on marketing investments (ROMI) that typically exceeded 100X. 

  • Created efficiencies with lead delivery and on-net sites in Salesforce.

  • Coached, hired, and mentored a high-performing team, cultivating talent that excelled and earned promotions into managerial positions.

2019 - 2020

Sr. Manager, Mid-Market Field Marketing

Lumen

St. Louis, Missouri

  • Hired, coached, and mentored the first-ever team of Field Marketing Managers aligned to mid-market sales teams nationally.

  • Spearheaded successful marketing campaigns and events, including trade shows, product launches, and mid-market customer engagement initiatives to increase brand awareness and sales based on regional needs.

  • Utilized data-driven insights to optimize marketing programs, improve ROI, and track key performance metrics.

  • Collaborated with cross-functional teams to ensure alignment of marketing efforts with sales objectives and overall business goals.

  • Managed a regional budget for events and sponsorships returning a consistent positive ROI.

2018 - 2019

Sr. Lead Field Marketing Manager, Enterprise

Lumen

St. Louis, Missouri

  • Planned and managed grassroots marketing initiatives, such as local events, sponsorships, partnerships, and tradeshows to build brand awareness, funnel development and acceleration among targeted accounts.

  • Developed and executed field marketing strategies to increase brand visibility and drive sales in enterprise accounts based on the needs of the local market.

  • Provided sales enablement support implementing sales tools such as social selling (Everyone Social and LinkedIn Sales Navigator), Outreach, Marketo, D&B, and ZoomInfo.

  • Leveraged marketing automation tools and CRM systems to capture, qualify, and follow up on leads generated from field marketing activities and marketing campaigns.

  • Participated in regular sales meetings and planning sessions to gather feedback, share insights, and refine marketing plans based on evolving business needs and market dynamics.

2015 - 2018

Sr. Global Account Manager

Lumen

St. Louis, Missouri

  • Managed a base of customers using solution-selling and outcome-based techniques for network and IT services.

  • Cultivated and nurtured strategic relationships with key stakeholders at Fortune 500 companies, serving as the primary point of contact for all communication and account management activities.

  • Implemented proactive account management strategies, including regular business reviews, quarterly check-ins, and value-added services, to foster loyalty, satisfaction, and long-term partnerships with enterprise clients.

  • Worked closely with existing customers to understand critical business issues and increase wallet share resulting in a 90% retention rate.

  • Managed customer issues and service delivery issues with minimal credits, write-downs or escalations.

2012- 2015

Regional Account Management Director

Windstream

St. Louis, Missouri

  • Led a team of nine account managers in Missouri, Wisconsin, and Indiana, surpassing sales and retention performance objectives.

  • Developed account managers skill sets through effective leadership and training which led to exceeding sales objectives and monthly revenue quotas while managing sales funnel and management reporting. 

  • Hired, coached, and mentored talent, with members still contributing to the business.

2006 - 2012

Senior Account Manager

Windstream

St. Louis, Missouri

  • Successfully managed a portfolio of enterprise accounts, consistently achieving sales targets and revenue goals year over year.

  • Developed customized network service solutions tailored to the unique needs and objectives of each enterprise client, resulting in a 25% increase in contract renewals and upsell opportunities.

  • Conducted in-depth needs assessments and solution consultations to identify pain points, business challenges, and growth opportunities within client organizations, positioning network services as essential solutions.

  • Led high-impact presentations and product demonstrations to C-suite executives and decision-makers, effectively communicating the value proposition and ROI of network services to drive buy-in and decision-making.

  • Monitored and analyzed key performance metrics, such as churn rate, customer satisfaction scores, and lifetime value, to identify trends, mitigate risks, and optimize account retention and growth strategies.

  • Negotiated contract terms, pricing structures, and service level agreements (SLAs) with enterprise clients, ensuring alignment with company objectives and profitability targets while maximizing customer value and satisfaction.

Education

1996

Maryville University

Bachelor of Arts in Business

St. Louis, Missouri

During my time at Maryville University, I gained a solid foundation in business principles and economics. I also had the opportunity to work on several group projects, which taught me the importance of effective communication and collaboration.

2024

Hubspot Academy

Content Marketing Certificate

I completed HubSpot's Content Marketing Certification course, where I learned a ton about creating and promoting engaging content that really connects with people. The course covered everything from building content strategies to SEO optimization and using different platforms for content distribution. Now, I'm even more equipped with some great skills to boost brand awareness and generate leads through smart content marketing.

2024

Hubspot Academy

Digital Marketing Certificate

Completed an exhilarating online deep dive into the world of digital marketing, where I mastered both the basics and the rocket science of promoting products and services in the digital landscape.

2022

Demandbase Academy

ABX Certificate

In the ABX certification course, I delved into the intricacies of marketing strategies, mastering essential techniques like audience targeting, branding, and campaign execution. It was a comprehensive journey that equipped me with the skills to excel in the ever-evolving landscape of account-based marketing.

Professional Skillset

Account-Based Marketing

Event Management

Analytics / ROI

Marketing Strategy

Digital Marketing

Demand Generation

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